Twenty-four hours after Usain Bolt lit up the Bird's Nest with one of the sport's most important victories, another Jamaican sprinter added to their ever-growing title haul with an equally impressive win.
Shelly-Ann Fraser-Pryce is now a three time World Champion in the 100metres after winning the final in a time of 10.76 seconds, just 0.06 from her own personal best time.
The Jamaican sprinter beat European Champion Dafne Schippers (Netherlands) into silver medal position, with American, Tori Bowie picking up the bronze.
Fraser-Pryce is adding to her reputation as one of the best sprinters of all time. She has won the 100metres in the previous two Olympic Games (Beijing 2008, London 2012) and in 2009, 2013 and now 2015 in the World Championships alongside two relay golds.
Two years ago in Moscow, the dimunuative Jamaican backed up her 100metre crown with the 200metre title, and she will be looking to do the same in Beijing when the heats get underway in Wednesday's evening session.
Kemboi makes it four in a row
Equalling Fraser-Pryce's trio of golds in one event may sound difficult, yet the Chinese crowd saw Ezekiel Kemboi surpass her achievement when he won his fourth straight 3000metre steeplechase at the World Championships.
The Olympic champion led home a Kenyan 1-2-3-4 after an astonishing last lap where he sprinted away from his teammates to continue his dominance of the event at the major championships.
Kemboi won the race in a time of eight minutes 11.28 seconds, as Kenya picked up their first clean sweep of the medals in the event for the first time since 2007, with Conseslus Kipruto in second and Brimin Kipruto picking up the bronze.
The 33-year-old winner treated the stadium to his traditional crazy-hips dance moves after the victory as Kenya's dominance of the event continued (7 wins from 7), with the supposed threat of America's Evan Jager failing to materialise after he finished in sixth.
World Championship title continues to evaid Lavillenie
Olympic and European champion pole-vaulter Renaud Lavillenie has seen his attempts of adding a World Championship title fall short again.
This is the fourth ocassion over the past six years that the world number one and world record holder has failed to take home the gold medal.
Lavillenie finished joint-third alongside the Polish pair of Pawel Wojciechowski and Piotr Lisek, with their highest clearance coming at 5.80 metres.
It was Canadian Shawnacy Barber who took gold on countback ahead of Raphael Holzdeppe after the pair cleared 5.90 metres, Barber on his first attempt and silver medalist Holzdeppe his third.
This winning vault was only 3cm's short of Barber's own National Record, and is his biggest victory to date, backing up his bronze at last year's Commonwealth Games in Glasgow.
Ibarguen and Cheruiyot maintain charge of previous champions
Following on from the likes of Bolt, Mo Farah and Jessica Ennis over the weekend, Caterine Ibarguen and Vivian Cheruiyot joined Fraser-Pryce and Kemboi as winner's on Monday who were backing up previous World titles.
Ibarguen, in the women's triple jump, lept 14.90 metres to grab gold ahead of Israel's Hanna Knyazyeva-Minenko (14.78) and Kazakhstan's Olga Rypakova (14.77) to back up her victory in Moscow two year's ago.
The 31-year-old Olympic silver medalist registered her longest leap in the fourth round to register victory, and pick up the first gold medal of the championships for Colombia.
Kenya's Vivian Cheruiyot made it double Kenyan joy on day 3, after she scorched home in the 10,000 metres ahead of Ethiopia's main hope Gelete Burka to win gold with a time of 31 minutes 41.31 seconds.
American Emily Infield picked up a bronze medal after her country-mate Molly Huddle celebrated prematurely just before the line, allowing Infield to edge past and cross the finish 0.09 seconds ahead of her devastated compatriot.
Race-winner Cheruiyot won the same title back in 2011, when she doubled up to also gain victory in the 5000metres, which takes place in the final session on Sunday.
James looks the man to beat in 400 final
The men's 400metre semi-finals saw Kirani James (44.16) finish as the second fastest qualifier for Wednesday's final behind Botswanan Isaac Makwala (44.11).
James will be up against America's 2013 champion LaShawn Merritt who registered a season's best to qualify, alongside Brit, Rabah Yousif, who put in a personal best to give himself an opportunity to pick up a first major medal.
Plenty of big names failed to make the final, including the Borlee brothers from Belgium, as well as Trinidadian pair Renny Quow and Lalonde Gordon.
Zuzana Hejnova's incredible 2015 continued after she qualified fastest (54.24) for the 400metre hurdles final ahead of America's Cassandra Tate (54.33).
The Czech hurdler will be favourite for Wednesday's final, which also includes Jamaican pair Kaliesse Spencer and Janieve Russell, as well as Britain's Eilidh Child who qualified as one of the fastest losers.
Olympic Champion Keshorn Walcott missed out on a place in the men's javelin final after finishing 26th in the qualifying rounds. The Trinidad and Tobago athlete's best throw was just 76.83 metres, over 13 metres behind his PB, and four metres short of qualification.
Finnish veteran Tero Pitkimaki qualified fifth with a longest throw of 83.43 metres, where he will take place in the final against, amongst others, Kenyan Commonwealth champion, Julius Yego (84.46) and the best qualifier Andreas Hofmann (86.14) of Germany.